Monday, November 20, 2017

Ohio Streets TV: Advice For Entrepreneurs With Vince [VIDEO]

Ohio Streets is becoming a media outlet that allows people to learn about what is going on in Ohio’s urban culture but we have a long way to go before we can truly do that accurately and consistently. Many of our readers have a lot left to learn about their crafts as well, so why not learn, grow, and build together?

Today, we are excited to introduce a new original series of advice, where we sit down with successful individuals in a number of different fields and ask them for tips that will help people aspiring to follow similar career paths.

First up to share some gems is Vince, also known as Eso. He founded Heart & Sole, a sneaker boutique, at just 17 years old straight out of high school with two of his friends. Fast-forward 8 years later and H&S is still standing strong on Coventry, home to some of Cleveland’s best restaurants, bars, stores, and venues.

What began as a sneaker boutique has turned into a staple for many young Ohioans. Heart & Sole embraces and pushes the local culture day in and day out. I attended my first art showcase there, listened to local rappers perform at their basement parties, heard new music playing throughout their store while I shopped, and was introduced to many inspiring individuals that hung out there. Vince created a platform that allows him to expose people to parts of the culture that they never knew existed and he does it all while making a living from it.

If you thought that building a sustainable culture online was difficult imagine creating a sustainable community for a store! What Vince has cultivated did not come by accident or luck. He listened to what felt right to him, built his confidence, put in the long hours of work, and stuck to his vision throughout the ups and downs.

I stopped by H&S to speak with him about what he’s learned and done throughout his journey as an entrepreneur. It was a Monday so the shop was closed, but Vince uses that day to create. When I arrived he was getting messy in the basement, hand dying hats for the shop. While the caps were drying we talked about college, the power of the Internet, turning nothing into something, and more. Watch Advice For Entrepreneurs with Vince here.

Vince has always had the entrepreneurial spirit that he has today. His mom recalls times when Vince would figure out how to make money while playing outside. Once, he and his friends were drawing on the ground with chalk and Vince came up with the idea to charge their family and neighbors a quarter to walk through their art.

Although Vince was always the kid with a lemonade stand, he’s a firm believer that anything can be taught. Don’t let your current position in life, no matter how far behind you feel it is, stop you from working towards the goals you have in mind for yourself.

Vince’s face lit up more than ever while we discussed the will of a human. He sat up straight, smiled from ear to ear and starting talking with his hands, “The will of the human is NO JOKE!” he said. “Mom’s saving her kids by lifting up trucks and shit, that shit’s real.” He believes that when you love something enough, you won’t allow anyone or anything to stop you from doing it.

“The kid in the hood playing basketball could be a master at pottery and may never know it. We all have one thing that we’re amazing at.” says Vince. Be open minded, search for your thing, and “go hard as fuck!”

Catch Vince spinning at B-side on Sunday nights!

heartandsole.us

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3 Kanye West Songs to Motivate #OhioEntrepreneurs this Morning

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Kanye West is one of our generation’s greatest entrepreneurs, truly creating a business for himself that expands well beyond the bounds of music. There are many lessons that we can take from the Chicago product. Within his music he has preached the ideas of determination, creativity, and resilience. All three of which should be ingrained into the genetic makeup of an entrepreneur.

Can’t Tell Me Nothing

Rapping the dream that all entrepreneurs hope to have, Kanye West shows the mentality that one must have to become a great entrepreneur. Releasing back on May 15, 2007 off of his studio album Graduation, Kanye embodies the classic young entrepreneur mindset. Know that no matter what obstacle that stands in front of you you can face it and overcome it. Being an entrepreneur is definitely not the easiest thing to do but with enough determination and self-control you can do it 

“Wait til I get my money right, then you can’t tell me nothing right?/ How he move in a room full of nos,/How he stay faithful in a room full of hoes?/Must be the pharaohs, he in tune with his soul.”

Power

Creativity is a huge part of being an entrepreneur. More than one would think. You must be the one to come up with the creative solutions to problems, the ones that will actually work and succeed. Creativity is that next step to becoming a great entrepreneur. You can come up with a business plan that you like but can you do it creatively so that it stands out? Go back to those early childhood days when you were innocent and free to think. That is where your creativity lies. Kanye reminds us of that within these bars of Power.

“And I embody every characteristic of the egotistic,/He knows, he’s so fucking gifted./I just needed time alone with my own thoughts./Got treasures in my mind but couldn’t open up the vault./My childlike creativity, purity and honesty/Is honestly being crowded by these grown thoughts./Reality is catching up with me./Taking my inner child for custody.”

Stronger

With only one line we can take so much motivation from the hit single “Stronger”. Beginning with “Now that, that don’t kill me can only make me stronger.” As a young entrepreneur it’s easy to get discouraged, pack up your bags and head home. Luckily, knowing that what doesn’t kill you can only make you stronger. Think about anyone, entrepreneur or not, they’ve all said it in some way.

“Now that that don’t kill me can only make me stronger.”

Add these songs to your morning playlist, your workout playlist or make one an alarm on your phone. Remember, you can do whatever you want if you put your mind to it. It just takes a little determination, creativity, and resilience.

10 MUST-SEE Movies For #OhioEntrepreneurs [VIDEO]

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It’s #OhioEntrepreneurs week here at Ohio Streets! We’ll be releasing articles, tweets, and a new original video to help aspiring entrepreneurs. Today, we’ll begin with some motivation.

Great films play a huge role in our everyday lives. From lightening up our mood with comedy and romance to making us rethink the way that we’re living our lives with drama and documentaries. In my opinion there’s nothing better than a movie that motivates you long beyond it’s opening week.

Here I’ve complied a list of great films that’ll push us all to let our entrepreneurial spirits shine, chase our dreams, and stop at nothing until we reach that finish line.

Man on Wire (2008)

“INCOMPARABLY MOVING” -PHILADELPHIA INQUIRER

This incredible documentary is about a Frenchman named Phillippe Petit who’s on a daring mission to tightrope between the rooftops of the New York World Trade Center’s twin towers. While on your journey to become an entrepreneur you’ll more than likely receive the same kinds of reactions that Phillippe did. You’re crazy, your dreams are impossible, no one has ever done anything like that so neither can you, you’re risking your life for what? Be inspired by Phillippe Petit, dream big, screw the naysayers, and stop at nothing.

Jiro Dreams of Sushi (2011)

“CAPTIVATING” -LOS ANGELES TIMES

In order to have some of the worlds greatest sushi you must call months in advance to reserve a seat and pay a hefty price. Jiro Ono didn’t build his fine establishment by aiming to be ONE of the greatest, but instead by obsessing over becoming THE greatest. Jiro’s absolutely incredible and touching story serves as a reminder of how hard one must work in order to leave behind a true legacy.

Paid in Full (2002)

“POWERFUL, EDGY, AND INTENSE!” -FOX TV

This classic Black film is about 3 drug dealers living in Harlem during the 80’s crack epidemic. You may be wondering what an entrepreneur can learn from a crime film but there are always positive lessons to be taken away from negative situations. Just as quickly as these cats rise to power they can also be beheaded from their thrones. On your rise to the top don’t forget to keep your enemies close, remember everyone has ulterior motives, remain humble, and play the game smart. This is a story of rags to riches that you’ll have to revisit every once in a while.

The Godfather (1972)

“POWERFUL PERFORMANCES” -WASHINGTON POST

America’s favorite crime saga. I’m sure you’ve watched these films a dozen times, counting back to your childhood years, but now that you’re older you’ll begin to take away different things from these masterpieces. Michael, played by Al Pacino, is the son of a mob boss who’s out to save his family’s business and more importantly their name. Protect your brand at all cost, fight for your business until you have no fight left in you.

Whiplash (2014)

“EMOTIONALLY INTENSE” -SALON

This film is hands down one of the best pieces that I’ve watched in recent years. Although it begins on the slower side, it ends with a bang that will force you to reevaluate your life immediately. Andrew is a college drummer fighting through his literal blood, sweat, and tears to become an elite musician. His instructor is insanely tough on him, in ways that may be life threatening to many of us, but Andrew is so determined that he stands up to the challenges anyways. Greatness doesn’t come without a real fight, countless struggles, and sacrifices. If you aren’t willing to push through them then this isn’t the business for you.

The Social Network (2010)

“IT’S THE SOUND OF AMBITION UNTETHERED” -THE WALL STREET JOURNAL

I couldn’t create a list of films for entrepreneurs without including the story of Facebook’s founder Mark Zuckerberg played by Jesse Eisenberg. There are countless things that you can takeaway from this movie so don’t hesitate to revisit it again and again, as you’ll find yourself realizing something new. For me, this movie is an example of why you should never let anyone hold you back. Had Mark let the small ideas of his investors, hesitation of business partners/friends, or anything other relationship hold back his vision, social media would not be what it is today. Don’t be afraid to outgrow the people and things around you, ever!

The Secret (2006)

This isn’t the greatest movie on the list but it does prove one of the greatest points, success is a state of mind. This documentary revolves around the Law of Attraction and the many great people who believe it in. Many of us know that like attracts like yet we still fail to use it to our advantage in our daily lives. Having a positive outlook on life, especially in the worst of times, is important for anyone but it’s crucial for entrepreneurs. If remaining positive is for you at times, you may find some helpful tips and perspectives here.

Interstellar (2014)

“MUST-SEE MASTERPIECE, ONE OF THE MOST EXHILARATING FILM EXPERIENCES SO FAR THIS CENTURY” -NEW YORK POST

I have yet to see a movie that tops this one. Cooper (Matthew McConaughey) is off to space with a small team in hopes of saving mankind from Earth, which will be destroyed by a dust bowl soon. The only way that he can do this is by leaving behind his home, children, and father for decades. Living with a purpose can be really hard, but in the end we must trust that our sacrifices made for the greater good will outweigh the unfortunate losses that we had to take along the way.

The Pursuit of Happyness (2006)

“INSPIRATIONAL” -TIME OUT

This film is based on a true story about Chris Gardner (Will Smith), a man attemtping to make a better life for himself in the midst of losing his home, car, wife, and raising his young son alone. To know that people who are no different than you and I have made it from rock bottom with drive and passion is truly inspiring.  Put this on when you’re having a rough week. Things could always be worse and they can always get better.

Steve Jobs: One Last Thing (2011)

“FASCINATING” -WASHINGTON POST

There are a number of books and movies about the late, great Steve Jobs. But in this documentary that originally aired on PBS, the way that people speak about Steve’s hunger, passion, and vision hits home for me. They’re also brutality honest about his unlikable side as well. Watch as Steve Jobs and the people who knew him best give insight into one of the greatest creators of our time.

Being an entrepreneur takes work. We all know that we must work on our business, but we must not forget to work on our minds as well. I hope that you’re able to find quick motivation and positive perspectives through these amazing films and get your mind back on track during rough times.

10 Instagram Accounts That You Should Be Following

Here I put together a list of individuals who live in, or were raised in, Ohio who have some pretty sick Instagram accounts. Their feeds range from vacationing, nightlife, clothing, cityscape, parenting, sneaker customization, portraiture and more. Whatever you’re interesting in seeing when you scroll through Instagram, one of these accounts will be sure to cover it, and not just in a typical way either. These folks take the time to consistently share quality and insightful photographs and captions, highlighting the interesting lifestyles that each of them live. Enjoy.

 Jacob Ferrato (@jbfcustoms)

Screen Shot 2015-07-09 at 12.13.31 PMHailing from Cleveland, Jacob customizes some of the craziest sneakers out there. His account gives us a closer look at the process behind each shoe, details of his materials and amazing studio. Jacob has been praised by the NY Times, Hypebeast, Complex, and every popping sneaker site out there.

(@claybornebujorian)

Screen Shot 2015-07-09 at 1.04.57 PMClays account features a little bit of everything while remaining one of the most aesthetically pleasing Instagrams to scroll through. With thoughts of the day, questions, designs, photography, lifestyle shots, positive quotes and more, you’ll find yourself checking his blue and black account everyday.

Ashley SN Hinton (@watermeloneggrolls)

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Mom of the year goes toooo… Ashley SN Hinton!!!! But no seriously, she really is mom of the year. Her account is amazing for any parent or spouse to follow. If you’re not a parent or spouse yet and you plan on being one in the future then you should still follow her. Ashley’s feed is full of great tips, stories, and life lessons on health, relationships, parenting, work, happiness, and so much more. She takes each one of her roles in life seriously and thankfully for us she’s a writer that loves to share what she’s learning along the way.

Dominic Jurcisek (@d0m.j)

Screen Shot 2015-07-09 at 1.32.59 PMCleveland-based photographer Dom has claimed the world as his playground. His stunning feed consists of cityscape photography from some of your favorite cities. Follow Dom’s feed to be blown away by some of the most beautiful spots around.

Chris Green (@magnusjuliano)

Screen Shot 2015-07-09 at 1.46.00 PMChris was recently featured on our site as 1 of 20 visual artists to work with and for his incredible AFKS project. He’s a creative that’s truly bringing the fun and art back into the Ohio photography scene. He photographs everything from local nightlife to his own personal projects.

Sole Classics (@soleclassics)

Screen Shot 2015-07-09 at 1.55.25 PMLooking for some of the best sneaker releases? Sole Classics is your best bet. The Columbus boutique keeps the state updated with their new pickups via Instagram. They also host awesome events and have a big one coming up, so be sure to stay tuned!

Amanda (@hokaytokay)

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From Ohio to New York, Amanda is behind some the best photographs floating around right now. She’s made a name for herself putting her unique style to work with some of the worlds top brands like adidas. She has some of my all-time favorite work, not just for an Ohioan either.

Floyd Johnson(@floydfromohio)

Screen Shot 2015-07-09 at 2.12.10 PMFounder of one of Ohio’s fastest growing brands, Floyd Johnson, takes his followers on a journey through his ever-growing life. He shares everything from the food that he eats, his amazing travels, music choices, customers, and more. It’s inspiring to see someone living out their dreams, remaining humble, and continuing to strive for greatness. Don’t sleep on this feed.

Daniel Arsham (@danielarsham)

Screen Shot 2015-07-09 at 2.18.44 PMCleveland kid turned art’s greatest hope. Daniel Arsham is taking the art world by storm with his beloved sculptures, films, and more. I can honestly look at this incredible feed all day.

William Foster (@wxllxxm)

Screen Shot 2015-07-09 at 2.23.26 PMYou can quote me on this, no one is documenting the culture the way that the Cincinnati-based photographer Will is. From your favorite artists, DJ’s, designers, events, places, and more, believe Will is shooting it with his film camera.

Here’s Some Monday Motivation to Get You Through the Workweek [VIDEO]

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Mondays are rough. After this weekend where you were hopefully able to relax with family and friends during the holiday and push work, school and other priorities to the back of your head, this Monday can be especially difficult to get through.

By 10PM on Sunday I’m already dreading the work week and 9 hours later I’m crawling out of bed wondering how the hell I’ll push through the day after a great weekend. So today I’ve put together a short list of motivational quotes, songs, and speeches that’ll hopefully spark something within you like they have for me.

 “You’ve got to get up every morning with determination if you’re going to go to bed with satisfaction.” —George Lorimer

“The only place where success comes before work is in the dictionary.” —Vidal Sassoon

“The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself.” —Mark Caine

 

 

MUST-READ: 20 Visual Artists to Work With in Ohio This Year

Following our Rappers, Stop it With the Shitty Visuals Already article, I thought that it’d be nice to share a list of visual artists that we enjoy. This list of designers, videographers, illustrators, and photographers are diverse, consistent, professional, and produce quality work. Hopefully you find visual artists that fit your style and can bring your vision to life. We’ll be sure to create a list of visual artists outside of Ohio as well.

DESIGNERS

LAUREN DORMAN (

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BRANDON CARTIER ()   CHq6XkRWoAA8bP0 CHq7PnSWsAEF9Wu KENNEDY (@infennedy)Screen Shot 2015-06-21 at 6.23.13 PM Screen Shot 2015-06-21 at 6.23.26 PM

KARA YOUNG (@)

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LOCKDOWN PRODUCTIONS (@LockdownVideo)

IAN MOORE ()

KENDALL MATHIS ()

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ILLUSTRATORS

P. BLACKK()

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AARON WILLIAMS(@aaronnation)

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 PHOTOGRAPHERS

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DSC00399 DSC01175 TREY BARKETT()

Screen Shot 2015-06-21 at 7.32.12 PM Screen Shot 2015-06-21 at 7.32.55 PM WILLIAM FOSTER()

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Rappers, Stop it With the Shitty Visuals Already

How to Attract More Views Through Quality Videos, Photos, Cover Art, and Flyers

(9 minute read)

We get a lot of solid submissions here at Ohio Streets but I can’t tell you how many half-assed music videos, event flyers, cover designs, logos, and lookbooks we’ve seen already this year. I’m always seeing people complain about being overlooked while I’m on Twitter, but when I go visit their sites, they’re not even doing the basic things that attracts viewers. If you want people to pay attention to whatever you’re offering, then appearance plays a leading role in that.

Would you walk into a store with an ugly display window, visit a resort that has an outdated brochure or call the insurance company that had the horrible commercial on TV? Probably not. You must approach your music with a similar mindset. There are many levels to marketing yourself, products, and services but for this article I’ll focus on the issues that we see most often at Ohio Streets, music promo.

When done right, visuals can help you attract your targeted audience, standout from the competition, and create a platform for bigger and better projects down the line. It’s nearly impossible to create a strong community of supporters without creating a solid amount of good, branded content to go along with what you’re trying to get people to pay attention to. Lets face it, how can you truly expect people to take you seriously when you don’t even put serious effort into every aspect of your craft. Music is a creative outlet and the creativity shouldn’t stop once the music has been made, it continues throughout every detail of your projects, shows, products, and so on.

A lot of artists probably understand this already, but for those new artists that do not I hope that I can put it into perspective for you.

MUSIC VIDEOS

Artists don’t create music videos just to be able to say that they have one, you should always approach them with a true purpose. Consider this, when you listen to a new song on your SoundCloud and you don’t like what you’re hearing, chances are you’ll hit skip before the chorus even comes in. But if you’re watching a great music video for that same song on YouTube, you’ll more than likely sit through the entire song just to see how the video unfolds. By the time the credits start rolling in and the beat fades out, a standout line or catchy chorus may be stuck in your head and you’re coming back for more songs from the artist.

A standout music video won’t just keep people listening to your songs for a longer time. A great visual can help develop your personal brand. What do you want to be known for, what do you want people to think of when they hear your name? Maybe it’s your lifestyle, sense of fashion or your personality? Being able to put a face to an artist’s name does something special for fans, it allows them to connect and relate with who you are on a deeper level, and that’s how you gain true supporters.

Remember how Bobby Shmurda’s “Hot Nigga” got big? A short clip from the music video of him dancing resurfaced on Vine and people began to like who he was beyond his music. His image was relatable, reminding you of the silly girl or guy in your clique that always has a joke to crack on everyone. His dance moves spread like wild fire and immediately after so did the full song, which now has nearly 37 million views on YouTube! Videos have the ability to create an image of you that songs can’t.

This doesn’t mean that you should create a gimmick to gain 15 seconds of fame, this is your career and you want it to last. The only way that you can truly last is if you figure out a way to be yourself. So don’t be afraid to show off who you are, whether you’re silly and goofy or out of the box and misunderstood, it’s who you are and there are people out there who will relate to that and enjoy it. Your music videos should give your listeners a better understanding of who you are and the story that is being told.

COVER ART and EVENT FLYERS

Due to the Internet, most of our attention spans are shrinking by the day. We easily come across hundreds of photos, videos, and links each day that are promoting something. Thankfully, our “bullshit detectors” are strong enough to ignore most of them; otherwise we’d spend all day clicking each one to find out what’s good or bad content. It really becomes necessary to “judge books by their covers” while we’re surfing the Web.

When you’re releasing an image to push your next song, product, album, or live show, you need to keep this in mind. Whatever image you’re using must grab someone’s attention immediately, that is if you want to stand any chance at gaining new viewers. You should aim to use an image that’s strong enough to make people stop in their tracks and click on it to find out more about it.

GOT A SMALL BUDGET FOR VISUALS?

The saying “you get what you pay for” definitely stands true in the music industry. But this doesn’t mean that you can’t find decent videographers, photographers, and designers who do low budget work. Of course you have to offer people something for their services, but that something doesn’t always have to be cash, think outside of the box.

Maybe you have a large following and exposing the designer, photographer, or videographer’s work to your audience will compensate for some of the cost. They may look at it like promotion. Or if you don’t have a large enough following, maybe you have a skill that you can offer them in exchange for their work. There’s always something that you can work out with upcoming artists, but if you have the money to work with the best then please do. Don’t just use them for their work either though, they’ll see through your bullshit. You should truly build long-lasting relationships with people because one hand washes the other.

If you don’t know any up and coming visual artists willing to lend a hand then maybe look to a close friend who has basic knowledge of the area and can help you or even teach you a thing or two. Independent artists must know how to do more than make music in this day and age anyways. Get on YouTube, watch some tutorials, and study simple and straightforward work that you like from others. Don’t be lazy, put in however many hours it takes to see your vision through to the end.

KEY TAKEAWAYS

  • Approach music videos with a purpose
    • Make people listen longer
    • Establish your image
  • Gain peoples attention immediately with promo
  • There’s always a way to make low budgets stretch

UP NEXT

 Later this week we will be sharing a list of 20 visual artists that you should probably work with this year!

 

READ: 4 Ways to Stay Productive on the Road This Summer

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The Ohio Streets team and most of our readers do work that require us to be on the road a lot more during this time of the year. Whether you’re a musician, photographer, etc. it can be easy to forget that we’re still on the clock while we’re on the road, because hitting the pavement typically equates to vacationing for most folks.

Although we may be able to easily say no to distractions at home, staying focused on the road is an entirely different animal. We find ourselves wanting to explore new cities, chase new experiences, link up with people that we’re finally close in distance to, enjoy nightlife, expose ourselves to unique cultures and just embrace as many new vibes as we can.

I have traveled to a few cities in the past month myself and all of the trips were meant to be productive. However, I found myself getting little work done and spending most of my time vacationing. But over the years I’ve come up with many tricks to keep myself focused and I recently took some time to adjust these methods so that they work while I’m on the go. If you get the urge to slack off with everyone else around you while you’re traveling, consider trying my 4 tips on staying productive in the midst of fun distractions.

1. Count Out Your 8 Hour Shifts

If whatever you’re doing on the road is your job, or you hope that it will be some day, then you need to treat it as such. Your competition is putting in overtime nearly everyday, so the least that you can do is put in your 40 hours a week. Whether you’re on your trip to network, record music, film, blog, perform, etc. you should be counting out your 8 hours of work each day. That’s not asking for too much, you’ll still be able to enjoy the city in your down time.

When you’re at a 9 to 5 you don’t have the freedom of walking out whenever you want, fixing food freely, answering your phone, or browsing the web. When you’re “clocked” in on the road you need create a similar structure for yourself. Let everyone around you know that you’re working until 5, or whatever other hours you set for yourself that day, and make sure that they respect that. Create a schedule each day, fitting in time for work and play. If you stick to the hours that you set for yourself, you’ll find that you get a lot more done than if you were to aimlessly work here and there.

2. Make Sure That Everyone’s on the Same Page

The biggest distractions can come from the people around you. If most of the people that you traveled with aren’t doing any work then you’ll constantly be tempted to go out and have fun with them. When you’re on a mission, make sure you’re traveling with people that are on a mission as well. This way you’re not tempted to slack off and even if you do, you’ll have someone there to hold you accountable for your actions and encourage to get focused.

3. Create Rewards For Yourself

To insure that you’re getting your work done during trips, tell yourself “I can only go here, hang out with them, shop there, or try that if I get such and such done beforehand”. If you really care about enjoying your free time on the road and you’re able to hold yourself accountable, then you’ll definitely make sure that you get whatever work you have done in a timely manner. Having a good time feels so much better when you know that you tackled your to-do list head on.

4. Take Care of Your Body

I know how hard it can be to catch up on sleep and eat well while you’re in an unfamiliar place, but making sure that you have enough energy to go around is essential to staying focused.

Pulling all-nighters and taking naps whenever you can is a must for many of us, especially during short trips. But on the trips that you know you have more work than usual you may just have to sacrifice that party, concert, or dinner with friends to catch up on some sleep before your next “shift”.

Many of us believe that we work better under pressure, but studies continuously show that this isn’t the case. When your body is well taken care of you’ll be able to get more, quality work done in shorter periods of time. Stay away from fast foods, drink more water, and nap when you can.

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